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Korean consumer perspectives on social media advertising and intention to join brand pages

Korean consumer perspectives on social media advertising and intention to join brand pages

Muk, Alexander; Chung, Christina; Kim, Jonghoon
  • 期刊名称Journal of Global Scholars of Marketing Science
  • 作者Muk, Alexander; Chung, Christina; Kim, Jonghoon
  • 卷第24卷
  • 期第4期
  • 印刷ISSN2163-9159
  • 电子ISSN2163-9167
  • 文件大小254.14KB
  • 发表时间2014-10-02
  • DOI10.1080/21639159.2014.949371
  • 页码384-394
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