Korean consumer perspectives on social media advertising and intention to join brand pages
Muk, Alexander; Chung, Christina; Kim, Jonghoon
- 期刊名称Journal of Global Scholars of Marketing Science
- 作者Muk, Alexander; Chung, Christina; Kim, Jonghoon
- 卷第24卷
- 期第4期
- 印刷ISSN2163-9159
- 电子ISSN2163-9167
- 文件大小254.14KB
- 发表时间2014-10-02
- DOI10.1080/21639159.2014.949371
- 页码384-394