Eclipsing: When Celebrities Overshadow the Brand
- 期刊名称Psychology & Marketing
- 作者Ilicic, Jasmina; Webster, Cynthia M.
- 卷第31卷
- 期第11期
- 印刷ISSN0742-6046
- 文件大小348.96KB
- 发表时间2014-11
- DOI10.1002/mar.20751
- 页码1040-1050
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