Brand preference being challenged
- 期刊名称Journal of Brand Management
- 作者Schultz, Don E; Block, Martin P; Viswanathan, Vijay
- 卷第21卷
- 期第5期
- 印刷ISSN1350-231X
- 电子ISSN1479-1803
- 文件大小376.18KB
- 发表时间2014-67
- DOI10.1057/bm.2014.5
- 页码408-428
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