On Branding in the Western World With Figurative Content Factors: A Case of Established Versus Non-Established Brands
- 期刊名称Journal of Promotion Management
- 作者Shi, Lei
- 卷第20卷
- 期第3期
- 印刷ISSN1049-6491
- 电子ISSN1540-7594
- 文件大小126.35KB
- 发表时间2014-05-27
- DOI10.1080/10496491.2014.908804
- 页码358-371
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