Why Do Consumers Stay When Things Are Bad and Leave When Things Are Good?
- 期刊名称Journal of Relationship Marketing
- 作者Pollack, Birgit Leisen
- 卷第13卷
- 期第3期
- 印刷ISSN1533-2667
- 电子ISSN1533-2675
- 文件大小147.80KB
- 发表时间2014-07-03
- DOI10.1080/15332667.2014.939016
- 页码191-206
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