The evidence of dual conflict in the evaluation of brand extension: An event-related potential study
- 期刊名称Journal of Management Analytics
- 作者Ma, Qingguo; Jin, Jia; Xu, Qing
- 卷第1卷
- 期第1期
- 印刷ISSN2327-0012
- 电子ISSN2327-0039
- 文件大小265.65KB
- 发表时间2014-01-02
- DOI10.1080/23270012.2014.889930
- 页码42-54
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