The role of coordinated marketing-operations strategy in services
- 期刊名称Journal of Service Management
- 作者Bo Edvardsson and Professor Philipp, Professor; Dixon, Michael; V. Karniouchina, Ekaterina; van der Rhee, Bo; Verma, Rohit; Victorino, Liana
- 卷第25卷
- 期第2期
- 印刷ISSN1757-5818
- 文件大小342.41KB
- 发表时间2014-04-14
- DOI10.1108/JOSM-02-2014-0060
- 页码275-294
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