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Distinctively Different: Exposure to Multiple Brands in Low-Elaboration Settings

Distinctively Different: Exposure to Multiple Brands in Low-Elaboration Settings

Yang, Linyun W.; Cutright, Keisha M.; Chartrand, Tanya L.; Fitzsimons, Gavan J.
  • 期刊名称Journal of Consumer Research
  • 作者Yang, Linyun W.; Cutright, Keisha M.; Chartrand, Tanya L.; Fitzsimons, Gavan J.
  • 卷第40卷
  • 期第5期
  • 印刷ISSN0093-5301
  • 电子ISSN1537-5277
  • 文件大小11225.58KB
  • 发表时间2014-02-01
  • DOI10.1086/673522
  • 页码973-992
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