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Applying the technology acceptance model in a two-country study of SMS advertising

Applying the technology acceptance model in a two-country study of SMS advertising

Muk, Alexander; Chung, Christina
  • 期刊名称Journal of Business Research
  • 作者Muk, Alexander; Chung, Christina
  • 卷第68卷
  • 期第1期
  • 印刷ISSN0148-2963
  • 文件大小345.23KB
  • 发表时间2015-01
  • DOI10.1016/j.jbusres.2014.06.001
  • 页码1-6
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