Measuring Political Brand Equity in Ireland
- 期刊名称Irish Political Studies
- 作者MacDonald, Ewan Alexander; Sherlock, Roger; Hogan, John
- 卷第30卷
- 期第1期
- 印刷ISSN0790-7184
- 电子ISSN1743-9078
- 文件大小425.84KB
- 发表时间2015-01-02
- DOI10.1080/07907184.2014.942644
- 页码98-120
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