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Manufacturer and retailer brands: Is strategic coexistence the norm?

Manufacturer and retailer brands: Is strategic coexistence the norm?

Chimhundu, Ranga; McNeill, Lisa S.; Hamlin, Robert P.

期刊名称Australasian Marketing Journal (AMJ)
作者Chimhundu, Ranga; McNeill, Lisa S.; Hamlin, Robert P.
卷第23卷
期第1期
印刷ISSN1441-3582
文件大小304.88KB
发表时间2015-02
DOI10.1016/j.ausmj.2014.11.004
页码49-60

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