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Reducing household water consumption: a social marketing approach

Reducing household water consumption: a social marketing approach

Lowe, Ben; Lynch, David; Lowe, Julian

期刊名称Journal of Marketing Management
作者Lowe, Ben; Lynch, David; Lowe, Julian
卷第31卷
印刷ISSN0267-257X
电子ISSN1472-1376
文件大小357.68KB
发表时间2015-02-12
DOI10.1080/0267257X.2014.971044
页码378-408

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