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Brand experience anatomy in retailing: An interpretive structural modeling approach

Brand experience anatomy in retailing: An interpretive structural modeling approach

Khan, Imran; Rahman, Zillur
  • 期刊名称Journal of Retailing and Consumer Services
  • 作者Khan, Imran; Rahman, Zillur
  • 卷第24卷
  • 印刷ISSN0969-6989
  • 文件大小653.42KB
  • 发表时间2015-05
  • DOI10.1016/j.jretconser.2015.02.003
  • 页码60-69
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