[Developments in Marketing Science: Proceedings of the Academy of Marketing Science] New Meanings for Marketing in a New Millennium || A Meta-Theory of Marketing Performance Audits
Moore, Melissa; Moore, Robert S.
- 作者Moore, Melissa; Moore, Robert S.
- 文件大小1253.16KB
- 发表时间2015
- DOI10.1007/978-3-319-11927-4_52
- 页码173-177