Imprinting, honeymooning, or maturing: Testing three theories of how interfirm social bonding impacts suppliers' allocations of resources to business customers
- 期刊名称Australasian Marketing Journal (AMJ)
- 作者Woodside, Arch G.; Baxter, Roger
- 卷第23卷
- 期第2期
- 印刷ISSN1441-3582
- 文件大小442.90KB
- 发表时间2015-05
- DOI10.1016/j.ausmj.2015.04.004
- 页码96-106
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