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Innovative brand experience's influence on brand equity and brand satisfaction

Innovative brand experience's influence on brand equity and brand satisfaction

Lin, Yi Hsin
  • 期刊名称Journal of Business Research
  • 作者Lin, Yi Hsin
  • 印刷ISSN0148-2963
  • 文件大小776.60KB
  • 发表时间2015-6
  • DOI10.1016/j.jbusres.2015.06.007
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