On the relationships among brand experience, hedonic emotions, and brand equity
- 期刊名称European Journal of Marketing
- 作者Ding, Cherng G.; Tseng, Timmy H.
- 卷第49卷
- 印刷ISSN0309-0566
- 文件大小604.48KB
- 发表时间2015-07-13
- DOI10.1108/EJM-04-2013-0200
- 页码994-1015
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