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The impact of customer attractiveness and supplier satisfaction on becoming a preferred customer

The impact of customer attractiveness and supplier satisfaction on becoming a preferred customer

Pulles, Niels J.; Schiele, Holger; Veldman, Jasper; Hüttinger, Lisa

期刊名称Industrial Marketing Management
作者Pulles, Niels J.; Schiele, Holger; Veldman, Jasper; Hüttinger, Lisa
印刷ISSN0019-8501
文件大小594.00KB
发表时间2015-7
DOI10.1016/j.indmarman.2015.06.004

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