A framework for SME retail branding
- 期刊名称Journal of Marketing Management
- 作者Mitchell, Richard; Hutchinson, Karise; Quinn, Barry; Gilmore, Audrey
- 印刷ISSN0267-257X
- 电子ISSN1472-1376
- 文件大小333.02KB
- 发表时间2015-07-13
- DOI10.1080/0267257X.2015.1063531
- 页码1-33
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