Aggressive or partnership strategy: Which choice is better for the national brand?

• 期刊名称International Journal of Production Economics
• 作者Amrouche, Nawel; Yan, Ruiliang
• 卷第166卷
• 印刷ISSN0925-5273
• 文件大小497.75KB
• 发表时间2015-08
• DOI10.1016/j.ijpe.2015.04.014
• 页码50-63