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Brand Valuation as an Immanent Component of Brand Value Building and Managing

Brand Valuation as an Immanent Component of Brand Value Building and Managing

Majerova, Jana; Kliestik, Tomas
  • 期刊名称Procedia Economics and Finance
  • 作者Majerova, Jana; Kliestik, Tomas
  • 卷第26卷
  • 印刷ISSN2212-5671
  • 文件大小388.44KB
  • 发表时间2015
  • DOI10.1016/S2212-5671(15)00953-3
  • 页码546-552
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