Rebranding strategy in the international context: the role of country image
- 期刊名称International Journal of Diplomacy and Economy
- 作者Zghidi, Afef Ben Youssef; Mida, Faouzia; Zaiem, Imed
- 卷第2卷
- 期第4期
- 印刷ISSN2049-0887
- 电子ISSN2049-0895
- 文件大小260.40KB
- 发表时间2015
- DOI10.1504/IJDIPE.2015.073939
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