Price Promotions in Choice Models
- 期刊名称Marketing Science
- 作者Howell, John R.; Lee, Sanghak; Allenby, Greg M.
- 印刷ISSN0732-2399
- 电子ISSN1526-548X
- 文件大小589.31KB
- 发表时间2015-11-20
- DOI10.1287/mksc.2015.0948
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