Marketing history from below: towards a paradigm shift in marketing historical research
- 期刊名称Journal of Historical Research in Marketing
- 作者Prof. Stefan Schwarzkopf, Assoc.; Schwarzkopf, Stefan
- 卷第7卷
- 期第3期
- 印刷ISSN1755-750X
- 文件大小177.60KB
- 发表时间2015-08-17
- DOI10.1108/JHRM-06-2015-0021
- 页码295-309
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