Marketing’s contribution from the perspective of marketing executives
Tollin, Karin; Schmidt, Marcus
- 期刊名称Marketing Intelligence & Planning
- 作者Tollin, Karin; Schmidt, Marcus
- 卷第33卷
- 期第7期
- 印刷ISSN0263-4503
- 文件大小409.79KB
- 发表时间2015-10-05
- DOI10.1108/MIP-07-2014-0136
- 页码1047-1070