[Research in Consumer Behavior] Consumer Culture Theory Volume 17 || Myth-Mediated Branding
- 作者Thyroff, Anastasia E.; Murray, Jeff B.; Belk, Russell W.
- 文件大小296.34KB
- 发表时间2015
- DOI10.1108/S0885-211120150000017010
- 页码189-221
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