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Seller’s Information Sharing Strategy to Counter a Bid from a Rival Supplier: A Study of Negotiations in Two Cultures

Seller’s Information Sharing Strategy to Counter a Bid from a Rival Supplier: A Study of Negotiations in Two Cultures

Roy, Abhik; Menasco, Michael B.
  • 期刊名称Journal of Marketing Theory and Practice
  • 作者Roy, Abhik; Menasco, Michael B.
  • 卷第23卷
  • 期第4期
  • 印刷ISSN1069-6679
  • 电子ISSN1944-7175
  • 文件大小429.14KB
  • 发表时间2015-10-02
  • DOI10.1080/10696679.2015.1049689
  • 页码455-469
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