Häagen-Dazs in Japan: leading brand renewal
- 期刊名称Strategy & Leadership
- 作者Grossberg, Kenneth Alan
- 卷第43卷
- 期第5期
- 印刷ISSN1087-8572
- 文件大小156.09KB
- 发表时间2015-09-21
- DOI10.1108/sl-06-2015-0052
- 页码40-45
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