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The Effect of Sport Video Gaming on Sport Brand Attitude, Attitude Strength, and the Attitude-Behavior Relationship

The Effect of Sport Video Gaming on Sport Brand Attitude, Attitude Strength, and the Attitude-Behavior Relationship

Kim, Yongjae; Ross, Stephen
  • 期刊名称Journal of Sport Management
  • 作者Kim, Yongjae; Ross, Stephen
  • 卷第29卷
  • 期第6期
  • 印刷ISSN0888-4773
  • 电子ISSN1543-270X
  • 文件大小506.23KB
  • 发表时间2015-11
  • DOI10.1123/jsm.2013-0117
  • 页码657-671
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