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- 期刊名称Marketing Review St. Gallen
- 作者Eliane Bucher,Christian Fieseler
- 卷第32卷
- 期第4期
- 印刷ISSN1865-6544
- 电子ISSN1865-7516
- 文件大小245.91KB
- 发表时间2015-8
- DOI10.1007/s11621-015-0549-x
- 页码64-70
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