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CONSUMER BEHAVIOR AND FACTORS THAT AFFECT SATISFACTION AND RISK PERCEPTION OF PURCHASES OF OWN BRAND FOOD PRODUCTS

CONSUMER BEHAVIOR AND FACTORS THAT AFFECT SATISFACTION AND RISK PERCEPTION OF PURCHASES OF OWN BRAND FOOD PRODUCTS

Castilho, Rafael; Tamashiro, Helenita Rodrigues da Silva; Merlo, Edgard Monforte; Acevedo, Claudia Rosa
  • 期刊名称Review of Administration and Innovation - RAI
  • 作者Castilho, Rafael; Tamashiro, Helenita Rodrigues da Silva; Merlo, Edgard Monforte; Acevedo, Claudia Rosa
  • 卷第12卷
  • 期第1期
  • 电子ISSN1809-2039
  • 文件大小974.10KB
  • 发表时间2015-03-27
  • DOI10.11606/rai.v12i1.100328
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