Beyond Advertising (Creating Value Through All Customer Touchpoints) || Leverage Organizational Architecture
Wind, Yoram Jerry; Hays, Catharine Findiesen
- 作者Wind, Yoram Jerry; Hays, Catharine Findiesen
- 文件大小339.70KB
- 发表时间2015
- DOI10.1002/9781119170457.ch8
- 页码147-172