Predictive Marketing (Easy Ways Every Marketer Can Use Customer Analytics and Big Data) || Managing Your Customers as a Portfolio to Improve Your Valuation
Artun, Ömer; Levin, Dominique
- 作者Artun, Ömer; Levin, Dominique
- 文件大小135.76KB
- 发表时间2015
- DOI10.1002/9781119175803.ch4
- 页码63-74