[Developments in Marketing Science: Proceedings of the Academy of Marketing Science] Marketing Challenges in a Turbulent Business Environment || Market Orientation and Innovation in Dynamic Competitive Markets
Groza, Mark D.; Ragland, Charles B.
- 作者Groza, Mark D.; Ragland, Charles B.
- 文件大小256.43KB
- 发表时间2016
- DOI10.1007/978-3-319-19428-8_20
- 页码73-73