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[Developments in Marketing Science: Proceedings of the Academy of Marketing Science] Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era || The Effects of Personality Traits on Social Media Involvement and Electronic Word of Mouth

[Developments in Marketing Science: Proceedings of the Academy of Marketing Science] Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era || The Effects of Personality Traits on Social Media Involvement and Electronic Word of Mouth

Obal, Michael W.; Krey, Nina; Bushardt, Christian

作者Obal, Michael W.; Krey, Nina; Bushardt, Christian
文件大小259.44KB
发表时间2016
DOI10.1007/978-3-319-11815-4_161
页码529-529

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