[Developments in Marketing Science: Proceedings of the Academy of Marketing Science] Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era || Leveraging Synesthesia for Novel Idea Generation
- 作者Obal, Michael W.; Krey, Nina; Bushardt, Christian
- 文件大小259.08KB
- 发表时间2016
- DOI10.1007/978-3-319-11815-4_195
- 页码635-635
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