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[Developments in Marketing Science: Proceedings of the Academy of Marketing Science] Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing || Customer Value and Shopping Experience

[Developments in Marketing Science: Proceedings of the Academy of Marketing Science] Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing || Customer Value and Shopping Experience

Campbell, Colin; Ma, Junzhao Jonathon

作者Campbell, Colin; Ma, Junzhao Jonathon
文件大小331.23KB
发表时间2016
DOI10.1007/978-3-319-24184-5_212
页码878-887

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