Scarcity Appeals in Advertising: The Moderating Role of Expectation of Scarcity
- 期刊名称Journal of Advertising
- 作者Mukherjee, Ashesh; Lee, Seung Yun
- 印刷ISSN0091-3367
- 电子ISSN1557-7805
- 文件大小325.46KB
- 发表时间2016-01-26
- DOI10.1080/00913367.2015.1130666
- 页码1-13
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