Consumers' Perceptions of Online and Offline Retailer Deception: A Moderated Mediation Analysis
- 期刊名称Journal of Interactive Marketing
- 作者Riquelme, Isabel P.; Román, Sergio; Iacobucci, Dawn
- 卷第35卷
- 印刷ISSN1094-9968
- 文件大小791.75KB
- 发表时间2016-08
- DOI10.1016/j.intmar.2016.01.002
- 页码16-26
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