Your ethnic model speaks to the culturally connected: Differential effects of model ethnicity in advertisements and the role of cultural self-construal
- 期刊名称Journal of Consumer Behaviour
- 作者Hesapci, Ozlem; Merdin, Ezgi; Gorgulu, Vehbi
- 卷第15卷
- 期第2期
- 印刷ISSN1472-0817
- 文件大小685.21KB
- 发表时间2016-03
- DOI10.1002/cb.1562
- 页码175-185
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