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Organizing for value appropriation: Configurations and performance outcomes of price management

Organizing for value appropriation: Configurations and performance outcomes of price management

Burkert, Michael; Ivens, Bjoern Sven; Henneberg, Stephan; Schradi, Philipp
  • 期刊名称Industrial Marketing Management
  • 作者Burkert, Michael; Ivens, Bjoern Sven; Henneberg, Stephan; Schradi, Philipp
  • 印刷ISSN0019-8501
  • 文件大小631.84KB
  • 发表时间2016-7
  • DOI10.1016/j.indmarman.2016.06.007
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