Animated logos in mobile marketing communications: The roles of logo movement directions and trajectories
Guido, Gianluigi; Pichierri, Marco; Nataraajan, Rajan; Pino, Giovanni
- 期刊名称Journal of Business Research
- 作者Guido, Gianluigi; Pichierri, Marco; Nataraajan, Rajan; Pino, Giovanni
- 印刷ISSN0148-2963
- 文件大小811.01KB
- 发表时间2016-7
- DOI10.1016/j.jbusres.2016.06.003