Branding strategies for high-technology products: The effects of consumer and product innovativeness
- 期刊名称Journal of Business Research
- 作者Truong, Yann; Klink, Richard R.; Simmons, Geoff; Grinstein, Amir; Palmer, Mark
- 印刷ISSN0148-2963
- 文件大小483.66KB
- 发表时间2016-7
- DOI10.1016/j.jbusres.2016.07.003
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