Retail brand experience: scale development and validation
- 期刊名称Journal of Product & Brand Management
- 作者Khan, Imran; Rahman, Zillur
- 卷第25卷
- 期第5期
- 印刷ISSN1061-0421
- 文件大小499.36KB
- 发表时间2016-08-15
- DOI10.1108/JPBM-07-2015-0943
- 页码435-451
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