Effects of Corporate Social Responsibility perception on consumer satisfaction with the brand
Rivera, J.J.; Bigne, E.; Curras-Perez, R.
- 期刊名称Spanish Journal of Marketing - ESIC
- 作者Rivera, J.J.; Bigne, E.; Curras-Perez, R.
- 卷第20卷
- 期第2期
- 印刷ISSN2444-9695
- 文件大小931.29KB
- 发表时间2016-09
- DOI10.1016/j.sjme.2016.06.002
- 页码104-114