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Strategic Marketing Management in Asia (Case Studies and Lessons across Industries) || Services Marketing

Strategic Marketing Management in Asia (Case Studies and Lessons across Industries) || Services Marketing

Andaleeb, Syed Saad; Hasan, Khalid

作者Andaleeb, Syed Saad; Hasan, Khalid
文件大小287.37KB
发表时间2016
DOI10.1108/978-1-78635-746-520161012
页码351-382

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