Advances in Advertising Research (Vol. VII) || Hofstede Cultural Framework and Advertising Research: An Assessment of the Literature
- 作者Christodoulides, George; Stathopoulou, Anastasia; Eisend, Martin
- 文件大小975.21KB
- 发表时间2017
- DOI10.1007/978-3-658-15220-8_18
- 页码247-263
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