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Advances in Advertising Research (Vol. VII) || The Relationship between Gratifications from Social Networking Site Use and Adolescents’ Brand Interactions

Advances in Advertising Research (Vol. VII) || The Relationship between Gratifications from Social Networking Site Use and Adolescents’ Brand Interactions

Christodoulides, George; Stathopoulou, Anastasia; Eisend, Martin
  • 作者Christodoulides, George; Stathopoulou, Anastasia; Eisend, Martin
  • 文件大小1067.20KB
  • 发表时间2017
  • DOI10.1007/978-3-658-15220-8_3
  • 页码29-41
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