[Springer Proceedings in Business and Economics] Strategic Innovative Marketing || Motivations for Participation and e-WOM Among Supporters of Crowdfunding Campaigns
- 作者Kavoura, Androniki; Sakas, Damianos P.; Tomaras, Petros
- 文件大小104.14KB
- 发表时间2017
- DOI10.1007/978-3-319-33865-1_40
- 页码315-321
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