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Communicating a Key Benefit Claim Creatively and Effectively through Five Conveyor Properties

Communicating a Key Benefit Claim Creatively and Effectively through Five Conveyor Properties

Althuizen, Niek
  • 期刊名称Psychology & Marketing
  • 作者Althuizen, Niek
  • 卷第34卷
  • 期第1期
  • 印刷ISSN0742-6046
  • 文件大小1223.32KB
  • 发表时间2017-01
  • DOI10.1002/mar.20970
  • 页码5-18
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